Olympic coverage impressive

One of the more impressive uses of the Internet of late is NBC's blanket coverage of the 2008 Summer Olympics from Beijing, China.

In years past, video on the Web, especially live video, was choppy and small and you often saw more of "buffering" than you did of any athletic competition. In today's version, NBC has tossed thousands of hours of video online using its new Silverlight technology.

Silverwhat? You say?

Exactly.

Microsoft is pulling a page from the evil playbook and requiring users who want to see the video to install the Silverlight plug-in for Internet Explorer or Firefox. Silverlight allows streaming content to the desktop in Windows, Mac, Novell, Linux and your SmartPhone. It is a competitor to things like Adobe Flash and other technologies that bring multimedia content to the Web.

It has not been rapidly adopted until now. This may be the content that forces Silverlight onto millions of computers worldwide. Once you do get the Silverlight plug-in installed, the content offered by NBC is stunning. The video is crisp and bright.

When you first log in, you are required to put in your ZIP code and the name of your cable television provider. If your provider has not signed a distribution deal with NBC, you will be denied, but you are given several chances to pick correctly (yes, that's a hint.)

You can watch some events live, but keep in mind that we're actually watching most events a half-day late because of the time delay. (If you're a third-shift worker with Internet access, this is your month.) This is a huge boon to fans of, shall we say, obscure sports that often will never see the light of day in regular programming.

In some cases you don't get audio commentary; in some you get text; in some you get none. But it's still great. For most people, who are sneaking this at work anyway, the sound is not very important.

The most impressive thing about Silverlight (which is really a beta product) and the whole implementation of this is that given the incredible traffic this Web site must be getting it is really incredible the speed and quality this product is delivering. It's not full-screen and it's not high-def but for the Web it is an incredible achievement for NBC and Microsoft.

And it truly is an amazing achievement for the relatively new Internet and the World Wide Web. It truly shows what TV and media can do in the age of New Media. Join the show at nbcolympics.com

James Derk is owner of CyberDads, a computer services company and tech columnist for Scripps Howard News Service. His e-mail address is jim@cyberdads.com.